Some of the markups are simply meant to
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Some of the markups are simply meant to make up for the added input costs of cheese, barbecue, sour cream and onion, and other flavorings. But some of them are also there (or not there) to increase the potato chip maker's profits. PepsiCo has a soft spot for its specialty potato chips, because its specialty potato chips are more profitable than its regular ones, according to Johnston.
Perhaps that's why Lay's is getting ready to launch a mass of new specialty potato chip flavors. The launch is part of PepsiCo's annual “Do Us a Flavor” contest, in which it lets customers participate in the flavor creation process.
That was the thinking of a British writer named C. K. Ogden, who in the 1930s proposed a new form of English with a vocabulary of just 850 words. He called the project Basic English
Ogden arrived at his 850-word list through experimentation, rephrasing texts over and over until he was satisfied. The words he finally included were not necessarily the shortest or most concrete. Because any verbal idea could be expressed with a small number of “operators” -- words like come, go, get, take, have, make, be, and do. Ogden argued that most verbs were unnecessary. In Basic English, “eat” is “have a meal” and “forget” is “go from memory”.
