That number is likely a good deal lower
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Americans buy some $1.6 billion worth of Lay's potato chips every year. Much of that is sold in bulk—or merely in bags bigger than the standard ones mentioned above. But let's assume for a second that those 10-ounce bags are the only ones Lay's sells. That would mean the company sells more than 372 million bags of Lay's in the US each year—or 3.72 billion ounces of chips, at about 43 cents per ounce. It would also mean that that halfounce difference is worth about 21.5 cents per bag, and about $80 million in total per year.
That number is likely a good deal lower, but it's not entirely unreasonable. If Lay's is charging an extra payment for the smaller flavored chip bags, it's likely doing the same for the bigger ones, too. That tiny halfounce difference might only mean a potato chip or two to you, but it's probably worth tens of millions of dollars to PepsiCo annually.
PepsiCo confirmed that flavored and unflavored Lay's chips are sold for the same price, but not in the same quantity. “This allows us to keep the same price point across the brand,” Jeff Dahncke said in an email. He also suggested that the chip difference has nothing to do with extra profit. “The reason why there is a slightly higher price per ounce for flavored chips is the added seasonings (调味品),” he said. But that doesn't appear to be the case.