用户行为数据：埋点
业务交互数据：业务流程产生的登陆 订单 用户 商品 支付 等有关的数据 通常存储在DB中
0.创建gmall数据库
1.创建ODS层

• 原始数据层：外部表，ods_start_log
• 时间日志表：ods_event_log

创建输入数据是LZO，输出是text，支持json解析的分区表

drop table if exists ods_start_log;
CREATE EXTERNAL TABLE  `ods_start_log`(`line` string)
PARTITIONED BY (`dt` string)
STORED AS
  INPUTFORMAT 'com.hadoop.mapred.DeprecatedLzoTextInputFormat'
  OUTPUTFORMAT 'org.apache.hadoop.hive.ql.io.HiveIgnoreKeyTextOutputFormat'
LOCATION '/warehouse/gmall/ods/ods_start_log';

因为我们的HDFS上元数据的存储格式就是Lzo，所以hive表的输入lzo
因为元数据是一个json字符串需要进行进一步的解析，所以输出用text

ODS层数据加载脚本编写，企业开发中脚本执行时间一般在每日凌晨30分至1点
注意：

[ -n 变量值 ] 判断变量的值，是否为空
-- 变量的值，非空，返回true
-- 变量的值，为空，返回false

2.创建DWD层
DWD层数据解析：
对ODS层数据进行清洗（去除空值，脏数据，超过极限范围的数据，行式存储改为列存储，改压缩格式）
2.1创建基础明细表(总共两张表start/event)
明细表用于存储ODS层原始表转换过来的明细数据

基础明细表分析
启动/事件日志基础明细表数据：

drop table if exists dwd_base_start_log;
CREATE EXTERNAL TABLE `dwd_base_start_log`(
`mid_id` string,
`user_id` string,
`version_code` string,
`version_name` string,
`lang` string,
`source` string,
`os` string,
`area` string,
`model` string,
`brand` string,
`sdk_version` string,
`gmail` string,
`height_width` string,
`app_time` string,
`network` string,
`lng` string,
`lat` string,
`event_name` string,
`event_json` string,
`server_time` string)
PARTITIONED BY (`dt` string)
stored as  parquet
location '/warehouse/gmall/dwd/dwd_base_start_log/';

存储格式为parquet，其中event_name和event_json用来对应事件名和整个事件
这个地方将原始日志1对1的形式拆分出来，操作的时候我们将原始日志展平，需要用到UDF和UDTF

自定义UDF函数（一进一出）：
用于解析公共字段：
BaseFieldUDF extends UDF:将公共字段解析为以“\t”为分隔符的字符串
自定义UDTF（一进多出）：
用于将et字段的Json串解析成event_name 和event_json
EventJsonUDTF extends GenericUDTF：见简书 https://www.jianshu.com/p/49a11951eb30
解析启动日志基础明细表：
set hive.exec.dynamic.partition.mode=nonstrict;设置动态分区为非严格模式

insert overwrite table dwd_base_start_log
PARTITION (dt)
select
mid_id,
user_id,
version_code,
version_name,
lang,
source ,
os ,
area ,
model ,
brand ,
sdk_version ,
gmail ,
height_width ,
app_time ,
network ,
lng ,
lat ,
event_name ,
event_json ,
server_time ,
dt
from
(
select
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[0]   as mid_id,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[1]   as user_id,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[2]   as version_code,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[3]   as version_name,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[4]   as lang,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[5]   as source,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[6]   as os,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[7]   as area,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[8]   as model,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[9]   as brand,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[10]   as sdk_version,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[11]  as gmail,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[12]  as height_width,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[13]  as app_time,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[14]  as network,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[15]  as lng,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[16]  as lat,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[17]  as ops,
split(base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la'),'\t')[18]  as server_time,
dt
from ods_start_log where dt='2019-02-10'  and base_analizer(line,'mid,uid,vc,vn,l,sr,os,ar,md,ba,sv,g,hw,t,nw,ln,la')<>''
) sdk_log lateral view flat_analizer(ops) tmp_k as event_name, event_json;

字段如下：

DWD层明细表：

get_json_object(event_json,'$.kv.action') action
get_json_object(event_json,'$.kv.newsid') newsid
get_json_object(event_json,'$.kv.place') place
get_json_object(event_json,'$.kv.extend1') extend1

1. 商品点击表 
2. 商品详情页表
3. 商品列表页
4. 广告表
5. 消息通知表
6.用户前台活跃(event_name='active_foreground')
7. 用户后台活跃(event_name='active_background')
8. 评论表（event_name='comment'）
9. 收藏表
10. 点赞表
11. 启动日志表
12. 错误日志表 dwd_error_log

DWD层明细表脚本编写，脚本执行时间一般在凌晨0点30分至1点

业务知识储备：
业务术语： https://www.jianshu.com/p/9dccbaa8e42c

系统函数：

把同一个分组的不同行的数据聚合成一个集合collect_set;

hive (gmall)> select * from  stud;
stud.name       stud.area       stud.course     stud.score
zhang3  bj      math    88
li4     bj      math    99
wang5   sh      chinese 92
zhao6   sh      chinese 54
tian7   bj      chinese 91

hive(gmall)>select course,collect_set(area),avg(score) 
from stud  
group by course;

chinese ["sh","bj"] 79.0
math ["bj"] 93.5

日期处理函数：

(1)date_format函数（根据格式整理日期）
>select date_format('2019-02-10','yyyy-MM');
2019-02
(2)date_add函数（加减日期）

select date_add('2019-02-10',-1);
20019-02-09
(3)next_day函数

取当前天的下周一
>select next_day('2019-02-12','MO');
2019-02-18
取当前周的周一
>select date_add(next_day('2019-02-12','MO'),-7);
2019-02-11
(4)last_day函数（求当月最后一天日期）

>select last_day('2019-02-10');
2019-02-28

用户需求：用户活跃主题
DWS层
每日活跃设备明细：dws_uv_detail_day
每周活跃用户层：dws_uv_detail_wk(mid monday_date sunday_date)

insert overwrite table dws_uv_datail_wk partition (wk_dt)
每月设备活跃明细：dws_uv_detail_mn
DWS层数据加载脚本编写，执行一般在每日凌晨30分至1点
ADS层
目标：当日 当周 当月活跃设备数量
ads_uv_count
建表语句

drop table if exists ads_uv_count;
create  external table ads_uv_count(
    `dt` string COMMENT '统计日期',
    `day_count` bigint COMMENT '当日用户数量',
    `wk_count`  bigint COMMENT '当周用户数量',
    `mn_count`  bigint COMMENT '当月用户数量',
    `is_weekend` string COMMENT 'Y,N是否是周末,用于得到本周最终结果',
    `is_monthend` string COMMENT 'Y,N是否是月末,用于得到本月最终结果'
) COMMENT '每日活跃用户数量'
stored as parquet
location '/warehouse/gmall/ads/ads_uv_count_day/';

用户需求：用户新增主题
DWS层(每日新增设备明细)
每日新增设备明细表 dws_new_mid_day（主要字段：mid_id create_date）
导入数据：

insert into table dws_new_mid_day
select  
    ud.mid_id,
    ud.user_id ,
    ud.version_code ,
    ud.version_name ,
    ud.lang ,
    ud.source,
    ud.os,
    ud.area,
    ud.model,
    ud.brand,
    ud.sdk_version,
    ud.gmail,
    ud.height_width,
    ud.app_time,
    ud.network,
    ud.lng,
    ud.lat,
    '2019-02-10'
from dws_uv_detail_day ud left join dws_new_mid_day nm on ud.mid_id=nm.mid_id
where ud.dt='2019-02-10' and nm.mid_id is null;

ADS层(每日新增设备表) ：

drop table if exists `ads_new_mid_count`;
create table `ads_new_mid_count`(
create_date String comment '创建时间'，
new_mid_count BigInt comment '新增设备数量'
)
row format delimited  fields terminated by '\t'
location '/warehouse/gmall/ads/ads_new_mid_count/';

导入数据：

insert into table ads_new_mid_count
select create_date,count(*)
from dws_new_mid_day
where create_date='2019-02-10'
group by create_date

用户需求：用户留存
用户留存概念：某段时间内的新增用户，经过一段时间后，又继续使用的用户
DWS（每日留存用户明细表dws_user_retention_day）：
按天进行分区保存，每天计算一次前n天的留存明细

drop table if exists  `dws_user_retention_day`;
create  table  `dws_user_retention_day`
(
    `mid_id` string COMMENT '设备唯一标识',
    `user_id` string COMMENT '用户标识',
    `version_code` string COMMENT '程序版本号',
    `version_name` string COMMENT '程序版本名',
`lang` string COMMENT '系统语言',
`source` string COMMENT '渠道号',
`os` string COMMENT '安卓系统版本',
`area` string COMMENT '区域',
`model` string COMMENT '手机型号',
`brand` string COMMENT '手机品牌',
`sdk_version` string COMMENT 'sdkVersion',
`gmail` string COMMENT 'gmail',
`height_width` string COMMENT '屏幕宽高',
`app_time` string COMMENT '客户端日志产生时的时间',
`network` string COMMENT '网络模式',
`lng` string COMMENT '经度',
`lat` string COMMENT '纬度',
   `create_date`       string  comment '设备新增时间',
   `retention_day`     int comment '截止当前日期留存天数'
)  COMMENT '每日用户留存情况'
PARTITIONED BY ( `dt` string)
stored as  parquet
location '/warehouse/gmall/dws/dws_user_retention_day/';

导入数据：

2019-02-11当天计算前一天的用户留存人明细计算（count（*）即可算出留存人数）：

insert  overwrite table dws_user_retention_day partition（dt = "2019-02-10"）
select
    nm.mid_id,
    nm.user_id ,
    nm.version_code ,
    nm.version_name ,
    nm.lang ,
    nm.source,
    nm.os,
    nm.area,
    nm.model,
    nm.brand,
    nm.sdk_version,
    nm.gmail,
    nm.height_width,
    nm.app_time,
    nm.network,
    nm.lng,
    nm.lat,
    nm.create_date,
    1 retention_day
from dws_uv_detail_day ud
join dws_new_mid_day nm
on ud.mid_id=nm.mid_id
where ud.dt='2019-02-11' #2-11仍然在活跃状态的用户
and nm.create_date=date_add('2019-02-11',-1); #2-10号创建的账户
依次可以算出前2天 前三天，前四天....一直到前n天的用户留存明细表，最后union all并insert into
每日留存用户明细表中即可

ADS层用户留存数：
创建表（每日用户留存表ads_user_retention_day_count）

drop table if exists  `ads_user_retention_day_count`;
create  table  `ads_user_retention_day_count`
(
   `create_date`       string  comment '设备新增日期',
   `retention_day`     int comment '截止当前日期留存天数',
   retention_count      bigint comment  '留存数量'
)  COMMENT '每日用户留存情况'
stored as  parquet
location '/warehouse/gmall/ads/ads_user_retention_day_count/';

导入数据：

insert into table ads_user_retention_day_count
select  
    create_date,
    retention_day,
    count(*) retention_count
from dws_user_retention_day
where dt='2019-02-11'
group by create_date,retention_day;

留存用户比率（建表ads_user_retention_day_rate）：

create table `ads_user_retention_day_rate`
(
     `stat_date`          string comment '统计日期',
     `create_date`       string  comment '设备新增日期',
     `retention_day`     int comment '截止当前日期留存天数',
     `retention_count`    bigint comment  '留存数量',
     `new_mid_count`     string  comment '当日设备新增数量',
     `retention_ratio`   decimal(10,2) comment '留存率'
)  COMMENT '每日用户留存情况'
stored as  parquet
location '/warehouse/gmall/ads/ads_user_retention_day_count/';

导入数据：

insert into table ads_user_retention_day_rate
select
    '2019-02-11' ,
    ur.create_date,
    ur.retention_day,
    ur.retention_count ,
    nc.new_mid_count,
    ur.retention_count/nc.new_mid_count*100
from
(
    select  
        create_date,
        retention_day,
        count(*) retention_count
    from `dws_user_retention_day`
    where dt='2019-02-11'
    group by create_date,retention_day
)  ur join ads_new_mid_count nc on nc.create_date=ur.create_date;

在线教育项目（李国龙老师计算七日留存率）：

create table tmp.seven_days_retained_analysis_${day}(
    register_day INT,
    zero_interval_retained_rate DOUBLE,
    one_interval_retained_rate DOUBLE,
    two_interval_retained_rate DOUBLE,
    three_interval_retained_rate DOUBLE,
    four_interval_retained_rate DOUBLE,
    five_interval_retained_rate DOUBLE,
    six_interval_retained_rate DOUBLE,
    dt INT
)row format delimited fields terminated by '\t';

SQL实现：
//获取近7天全部用户的注册信息

select 
uid,
dt as register_day,
event_time 
from dwd.user_behavior 
where dt between ${startDay} and ${endDay} 
and event_key = "registerAccount"
//获取近7天每日活跃的用户列表

select 
uid,
dt as active_day,
max(event_time) as event_time
from dwd.user_behavior
where dt between ${startDay} and ${endDay}
group by uid,dt
//两者整合，生成uid register_day active_day,interval(活跃时距离注册日期几天)

select 
t1.uid,
t1.register_day,
t2.active_day,
datediff(from_unixtime(t2.event_time,"yyyy-MM-dd"),from_unixtime(t1.event_time,"yyyy-MM-dd")) as day_interval 
from(
select uid,dt as register_day,event_time 
from dwd.user_behavior 
where dt between ${startDay} and ${endDay} 
and event_key = "registerAccount") t1
left join(
select uid,dt as active_day,max(event_time) as event_time 
from dwd.user_behavior 
where dt between ${startDay} and ${endDay} 
group by uid,dt) t2
on t1.uid = t2.uid
//根据以上的表生成留存用户数临时表

drop table if exists tmp.user_retained_${startDay}_${endDay};
create table if not exists  tmp.user_retained_${startDay}_${endDay} 
as
select register_day,day_interval,count(1) as retained 
from (
select 
t1.uid,t1.register_day,t2.active_day,
datediff(from_unixtime(t2.event_time,"yyyy-MM-dd"),from_unixtime(t1.event_time,"yyyy-MM-dd")) as day_interval 
from(
select uid,dt as register_day,event_time from dwd.user_behavior where dt between ${startDay} and ${endDay} and event_key = "registerAccount") t1
left join(
select uid,dt as active_day,max(event_time) as event_time 
from dwd.user_behavior 
where dt between ${startDay} and ${endDay} 
group by uid,dt) t2
on t1.uid = t2.uid) tmp 
group by register_day,day_interval
结果：

20190402        0       27000
20190402        1       19393
20190402        2       14681
20190402        3       9712
20190402        4       5089
20190402        5       1767
20190402        6       1775

//计算7日留存率

drop table if exists tmp.user_retained_rate_${startDay}_${endDay};
create table if not exists tmp.user_retained_rate_${startDay}_${endDay} 
as
select register_day,day_interval,
round(retained / register_cnt,4) as retained_rate,
current_dt from (
select t1.register_day,t1.day_interval,t1.retained,t2.register_cnt,${endDay} as current_dt 
from
(select register_day,day_interval,retained 
from tmp.user_retained_${startDay}_${endDay}) t1
left join
(select dt,count(1) as register_cnt 
from dwd.user_behavior 
where dt between ${startDay} and ${endDay} 
and event_key = "registerAccount" 
group by dt) t2
on t1.register_day = t2.dt
group by t1.register_day,t1.day_interval ,t1.retained,t2.register_cnt) tmp2
//列转行

insert overwrite table tmp.seven_days_retained_analysis_${day}
select
register_day,
max(case when day_interval = 0 then retained_rate else 0 end) as zero_interval_retained_rate,
max(case when day_interval = 1 then retained_rate else 0  end) as one_interval_retained_rate,
max(case when day_interval = 2 then retained_rate else 0 end) as two_interval_retained_rate,
max(case when day_interval = 3 then retained_rate else 0 end) as three_interval_retained_rate,
max(case when day_interval = 4 then retained_rate else 0 end) as four_interval_retained_rate,
max(case when day_interval = 5 then retained_rate else 0 end) as five_interval_retained_rate,
max(case when day_interval = 6 then retained_rate else 0 end) as six_interval_retained_rate,
current_dt
from tmp.user_retained_rate_${startDay}_${endDay} 
group by register_day,current_dt;

七日留存率结果