Guideline 4.3(a) - Design - Spam，翻译过来就是"准则4.3（a）-设计-垃圾邮件",简称4.3design重复app，还有一个（b）,后面再讲。近几年来让许多想上架的苹果应用商店的团队头大的一个问题。明明自己研发的项目，自己美工设计的ui界面，都是原创怎么就会被判定为是垃圾，然后与苹果审核沟通后，大部分得到的回复就是与其他线上的app雷同类似，或者是app没有创新性被判定，等等其他原因，总之意思就是你的这个app就是跟我们苹果的appstore说拜拜。

我这里来详细讲下几种情况，看下你是属于哪种，也会也会附上终极解决办法，95%+都可以适用上架成功。

目前了解，4.3大致分为了以下几种情况

首先要分清是机器审核还是人工审核，一般来说，苹果公司会用ai技术用机器审核环节把垃圾过滤掉，明显不符合苹果规范条款的或者有病毒有问题的app等，然后才会进入人工审核环节。

典型的模板如下，这种要看下审核时间，左侧【历史记录】日期栏目审核时间如果太短，比如几分钟，那么大概率是机器审核，

4.3design机器审核解决方案：这个时候就要考虑代码混淆、翻新、重构等方式，绕过去机器审核环节，争取进入到人工审核，工具百度谷歌很多，免费的收费的，我这里也自己写了一套重构工具，轻松过机审。

Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: - Submitting an app with the same source code or assets as other apps already submitted to the App Store - Creating and submitting multiple similar apps using a repackaged app template - Purchasing an app template with problematic code from a third party - Submitting several similar apps across multiple accounts Learn more about our requirements to prevent spam in App Review Guideline 4.3(a). Support - Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module. - Consult with fellow developers and Apple engineers on the Apple Developer Forums. - Help improve the review process or identify a need for clarity in our policies by suggesting guideline changes. iOS App 1.0App 版本 拒绝原因： 4.3.0 Design: Spam

时间看下是否几分钟，是否是机器审核卡住，一般1小时+，至少也得半小时+，就会进入人工审核环节

当然除时间判断之外，也有很多特征可以参考，比如出现了以下的驳回开头，大概率是人工环节了

Hello,

Thank you for your resubmission. Upon further review, we identified additional issues that need your attention. See below for more information.

If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know.

Guideline 4.3(a) - Design - Spam

xxxxxxxxxx不复制过来了，一样的文本

如果进入了人工环节驳回了，这个时候，就可以使用我这里总结了一套4.3design驳回被拒的解决方案供大家使用，也可以到评论区加Q群讨论，好用的话记得帮来赞赏下啊

1.更换logo

2.更换包名也就是bundleid，com.xxx.xx的描述文件

3.更换名字，有点客户注册了商标太麻烦，实在不行，就加个后缀，类似“名字-后缀”格式

4.当然都做完了后，代码建议还是混淆、重构翻新下的，找百度谷歌专业代码混淆工具，也可以找我们团队的工具，这红海般的互联网时代，sdk、开源库哗哗的被使用，重复率也就多了，其实苹果生态相比前10年已经很开放了，sdk功能封装的也越来越好，大家开发的时候尽可能用原生的苹果api来替代第三方的组件

5.（可选）很多教程我看都让换个账号，这个不可否认，苹果开发者账号确实跟其他平台账号一样有权重概念，因为之前上架的包，有的账号3-5分钟就通过了审核成功上架，当然这种情况比较少，个人经验总结土豪老板们，可以换，常规团队操作不需要换账号

这个方案大部分app按照这个来就可以解决4.3design上架了，不过我这里也提醒下兄弟们，这个方案固然好用，会出来一个新的问题，就是3.2封号问题，如果换bundleid次数多了后，可能会收到账号标记封号3.2的通知，大致内容就是one or more app was reject xxxxx的模板，说重复提交很多的个app被拒，一定时间后就给你封号，时间内可以申诉。但是申诉基本没什用了。建议慎重这个方案，

更换个1-2次还不行，那么就需要考虑账号封号问题了，也可以使用下面我们的终极解决方案。

接下来介绍下其他几种4.3被拒驳回

另外4.3design还有一种比较严重点的，一定程度会上升到账号封号层面问题，模板跟之前的4.3基本一样，但是仔细看会多了一句话“ to another app previously submitted by a terminated Apple Developer Program account.”大致意思你的app不但重复，并且跟已经违反过苹果规定被封号里的app很类似，严重程度那就不详细解释了，之前封号了的app，你又换个账号提交这个有问题的app。。换作哪个平台面对这种情况也要严厉处理吧。这种情况的4.3也可以用上面刚才提供的解决方案，但是需要注意的是1.更换包名的次数不要过多 2.混淆重构这个步骤一定要认真做好，不要乱用工具测试，可以找知名的混淆工具，或者用我们团队自研发专门解决4.3的翻新混淆工具

Guideline 4.3(a) - Design - SpamThis app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam.Specifically, this app appears to be identical to another app previously submitted by a terminated Apple Developer Program account.Apps that duplicate content or functionality createclutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.

还有一种是Guideline 4.3(b) - Design - Spam

这种从字面上看跟之前的区分了一个a和b类型，具体是从去年下半年左右苹果审核团队开始的划分，看来互联网饱和时代，大苹果公司也得考虑优质与垃圾的过滤处理。

这种4.3驳回被拒一般来说2个行业最常见，一种是社交，另一种是星座测算占卜类，这种的大致意思就是appstore苹果已经数量很多了，你的不收录了。跟苹果无论怎么沟通，大概率最后就是建议你放弃这个app，重新设计一套别的app重新提交。基本无解，当然这个就可以使用我们Guideline 4.3(b) - Design - Spam 终极解决方案来上架成功。

Guideline 4.3(b) - Design - SpamYour app primarily includes dating features that duplicate the content and functionality of similar apps in a saturated category. These app features may be useful, informative orentertaining, and your app may include features or characteristics that distinguish it. However, there are already enough of these apps on the App Store.Next StepsWe encourage you to reconsider your app concept and submit a new app that provides a unique experience not already found on the App Store.Resources- You may consider creating a web app, which looks and behaves like a native app when the user adds it to their Home screen. See Configuring Web Applications for more information.- To learn more about our policies for saturated app categories, see App Review Guideline 4.3(b) - Spam.Support- Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module.- Consult with fellow developers and Appleengineerson the Apple Developer Forums.- Help improve the review process or identify a need for clarity in our policies by suggesting guideline changes.

4.3design a

4.3design b

Guideline 4.3(a) - Design - Spam 准则4.3（a）-设计-垃圾邮件

Guideline 4.3(b) - Design - Spam 准则4.3（b）-设计-垃圾邮件

以上提供的方案都解决不了的话，那么这些问题就考虑我们的终极解决方案，方案通过率高达99%，这个方案我们需要收费，有预算的老板们可以洽谈合作。

兄弟们也可以到评论区群里讨论有关4.3的解决方案，祝各位早日登陆appstore应用商店，日赚斗金。

如果感觉这篇文章帮到你的话，可以帮忙打赏口饭吃，谢谢