炫彩小汤圆Iris

IP属地：内蒙古

Positioning, Branding and Brand Equity
1.Branding Strategy: The brand represents the consumer’s perceptions and...

887 0 0
Consumers
1. Customer Centricity • Outside-in approach: how firms can help address...

438 0 0

Marketing channel
1. The definition: A marketing channel system is a particular set of int...

332 0 0
Tapping into Global Markets
Decisions In International Marketing 1. Deciding Whether to Go Abroad • ...

281 0 1
Capture Marketing Insights
1.Basic Knowledge 1.1. Companies need information about their: Customer ...

86 0 1
Market Segments and Targets
1. Market segment-- A group of customer who shares a similar set of need...

660 0 0
Marketing strategy and planning
1. The value delivery process • CHOOSING THE VALUE • PROVIDING THE VALUE...

630 0 0

What is marketing?
1. The value of marketing • Financial success often depends on marketing...

3614 0 0