1.Branding Strategy: The brand represents the consumer’s perceptions and feelings about...
发简信
IP属地：湖北
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Positioning, Branding and Brand Equity -
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Marketing channel
1. The definition: A marketing channel system is a particular set of interdependent org...
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Tapping into Global MarketsDecisions In International Marketing 1. Deciding Whether to Go Abroad • Factors that dr...
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Capture Marketing Insights1.Basic Knowledge 1.1. Companies need information about their: Customer needs – Marketi...
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Market Segments and Targets1. Market segment-- A group of customer who shares a similar set of needs and wants •Ge...
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Marketing strategy and planning1. The value delivery process • CHOOSING THE VALUE • PROVIDING THE VALUE • COMMUNICATIN...
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What is marketing?1. The value of marketing • Financial success often depends on marketing ability. • Suc...