炫彩小汤圆Iris

IP属地：内蒙古

Positioning, Branding and Brand Equity
1.Branding Strategy: The brand represents the consumer’s perceptions and...

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Consumers
1. Customer Centricity • Outside-in approach: how firms can help address...

506 0 0

Marketing channel
1. The definition: A marketing channel system is a particular set of int...

379 0 0
Tapping into Global Markets
Decisions In International Marketing 1. Deciding Whether to Go Abroad • ...

306 0 1
Capture Marketing Insights
1.Basic Knowledge 1.1. Companies need information about their: Customer ...

94 0 1
Market Segments and Targets
1. Market segment-- A group of customer who shares a similar set of need...

722 0 0
Marketing strategy and planning
1. The value delivery process • CHOOSING THE VALUE • PROVIDING THE VALUE...

691 0 0

What is marketing?
1. The value of marketing • Financial success often depends on marketing...

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