How Leaders Inspire Us 4
So let me give you a famous example, a famous failure and a famous success of the law of diffusion of innovation.
ps:所以让我给你举一个著名的例子，一个著名的失败和一个著名的成功的创新扩散规律。
let允许; 让; 准许; 许可; 同意; 擦网球; 出租; 租借
give给; 交给; 赠送; 赠与; 送给; 提供，供给，供应; 伸展性; 弹性
famous著名的; 出名的
example实例; 例证; 例子; 典型; 范例; 样品; 榜样; 楷模; 模范
failure失败; 失败的人; 未做，未履行
success成功; 胜利; 发财; 成名; 成功的人
law of大数
diffusion扩散，传播；漫射
innovation创造; 创新; 改革; 新思想; 新方法
First, the famous failure.
It's a commercial example.
As we said before seconds ago, the recipe for success is money and the right people and the right market conditions. You should have success then.
ps:正如我们几秒钟前所说的，成功的秘诀是钱、合适的人和合适的市场条件。那你应该成功。
before在…以前; 在…面前; 在前面; 到…为止; 到…之前; 以免; 不然; 以前; 过去; 已经
seconds秒; 片刻; 瞬间; 支持，赞成; 附议; 临时调派; 短期调任; second的第三人称单数和复数
ago以前
recipe烹饪法; 食谱; 方法; 秘诀; 诀窍
success成功; 胜利; 发财; 成名; 成功的人
money钱; 薪水; 收入; 钱币; 钞票; 财产; 财富
conditions状态; 状况; 健康状况; 疾病; 训练; 使习惯于; 使适应; 对…具有重要影响; 影响; 保持健康; 养护; condition的第三人称单数和复数
then当时，那时; 到那时，届时; 然后; 接着; 其后; 后来; 那么; 因此; 既然如此; 当时
Look at TiVo.
ps:看电视录像机。
From the time TiVo came out about eight or nine years ago to this current day.
They are the single highest-quality product on the market, hands down, there is no dispute.
ps:他们是市场上唯一质量最高的产品，举手之劳，没有任何争议。
They他们; 她们; 它们; 用以代替he或she，指性别不详的人; 人们，人人，众人
single仅有一个的; 单一的; 单个的; 特指某人或事物; 单身的; 未婚的; 无伴侣的; 单程票; 单曲; 单曲磁带; 单人房间; 挑选作一垒手
product产品; 制品; 产物，生成物; 产儿; 产物; 结果
on the market在出售;待售/上市;投入市场
hands down唾手可得地，容易地
dispute争论; 辩论; 争端; 纠纷; 对…提出质询; 对…表示异议; 争执; 争夺; 竞争
They were extremely well-funded. Market conditions were fantastic.
I mean, we use TiVo as verb.
I TiVo stuff on my piece-of-junk Time Warner DVR all the time.
ps:我一直在用我的时代华纳DVR录像机录制垃圾节目。
But TiVo's a commercial failure.
They've never made money.
And when they went IPO, their stock was at about 30 or 40 dollars and then plummeted, and it's never traded above 10.
ps:当他们首次公开募股时，他们的股价在30或40美元左右，然后暴跌，而且从未超过10美元。
IPO首次公开发行，上市
stock现货，存货，库存; 储备物; 备用物; 供应物; 股本; 资本; 存货; 贮备，贮存; 老一套的; 陈腐的; 常备的，通常有的
dollars元; 一元; 美元; dollar的复数
and then然后
plummeted暴跌; 速降; plummet的过去分词和过去式
never从不; 绝不; 从未; 未曾; (与not同义，语气较强)一点都不; 不会吧
traded做买卖; 做生意; 从事贸易; 营业; 营运; 交易，买卖; trade的过去分词和过去式
above在…上面; 超过，多于，大于; 超过，胜过; 在上面; 在较高处; 超过，更多，更大
In fact, I don't think it's even traded above six, except for a couple of little spikes.
ps:事实上，我不认为它的交易甚至超过六，除了几个小尖峰。
In fact事实上，其实; 准确地说;确切地说
think认为; 以为; 想; 思考; 思索; 思想; 琢磨; 想法
even甚至，连，即使; 甚至更，愈加，还; 甚至可以说，其实，实际上; 平滑的; 平的; 平坦的; 变化不大的，均匀的，平稳的; 相等的; 均等的; 平; 相等; 变平
traded做买卖; 做生意; 从事贸易; 营业; 营运; 交易，买卖; trade的过去分词和过去式
above在…上面; 超过，多于，大于; 超过，胜过; 在上面; 在较高处; 超过，更多，更大; 上文; 前文; 前文述及的; 上述的
six六
little小的; 比较小的; 可爱的，可怜的，讨厌的; 年幼的; 幼小的; 不多的; 少量的，一些; 不多; 稍许; 略微; 少许; 少量; 一点
spikes尖状物; 尖头; 尖刺; 鞋钉; 钉鞋; 用尖物刺入; 在…中偷偷掺入; 拒绝发表
Because you see, when TiVo launched their product, they told us all what they had.
They said, "We have a product that pauses live TV, skips commercials, rewinds live TV and memorizes your viewing habits without you even asking."
ps:他们说，“我们有一个产品，可以暂停直播电视，跳过商业广告，倒带直播电视，甚至不用你问就记住你的观看习惯。”
pauses暂停; 停顿; 暂停放音，暂停放像; 停顿的时间; 延长记号; 暂停键; pause的第三人称单数和复数
skips蹦蹦跳跳地走; 跳绳; 不做; 不参加; skip的第三人称单数
commercials广告; commercial的复数
rewinds重绕; 倒带; 倒片; rewind的第三人称单数和复数
memorizes记忆; 记住; memorize的第三人称单数
viewing把…视为; 以…看待; 看; 观看; 仔细察看; 查看，察看; view的现在分词
habits习惯; 惯常行为; 习性; 瘾; habit的第三人称单数和复数
without you没有你; 失去你; 如果没有你
even甚至，连，即使; 甚至更，愈加，还; 甚至可以说，其实，实际上; 平滑的; 平的; 平坦的; 变化不大的，均匀的，平稳的; 相等的; 均等的; 平; 相等; 变平
asking问; 询问; 要求; 请求; 恳求; 征求; ask的现在分词
And the cynical majority said "We don't believe you. We don't need it. We don't like it. You're scaring us."
ps:愤世嫉俗的大多数人说“我们不相信你。我们不需要它。我们不喜欢。你吓到我们了。”
cynical认为人皆自私的; 愤世嫉俗的; 悲观的; 怀疑的; 只顾自己不顾他人的; 见利忘义的 英 [ˈsɪnɪkl] 美 [ˈsɪnɪkl]
majority大部分; 大多数; 票数; 多数票; 超出其余各方票数总和的票数
said说; 讲; 告诉; 念; 朗诵; 背诵; 表达，表述; say的过去分词和过去式
believe相信; 认为真实; 把当真; 认为有可能; 认定; 看作
need需要; 必需; 有必要; 必须; 特别需要; 迫切要求; 需要的事物; 欲望
like相似; 类似; 像; …怎么样; 符合…的特点，像…才会; 喜欢; 喜爱; 喜欢做; 想; 要; 希望; 像…一样; 如同; 好像; 仿佛; 似乎; 喜好; 爱好; 类似的人; 种类，类型; 类似的; 相似的; 大概，可能; 我说，他说，她说; (非正式口语，代替as)和…一样，如，像
scaring惊吓; 使害怕; 使恐惧; 受惊吓; 害怕; 恐惧; scare的现在分词
What if they had said "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you.
ps:如果他们说“如果你喜欢完全掌控你生活的方方面面，孩子，我们有产品给你吗？”。
What if如果…怎么办
said说; 讲; 告诉; 念; 朗诵; 背诵; 表达，表述; say的过去分词和过去式
kind of稍微; 有几分; 有点儿
person人; 个人; 某人; 从事…工作的人; 人员
likes喜好; 爱好; 类似的人; 种类，类型; 喜欢; 喜爱; 喜欢做; 想; 要; 希望; like的第三人称单数和复数
total总的; 总计的; 全体的; 全部的; 彻底的; 完全的; 总数; 总额; 合计; 总计; 总数达; 共计; 把…加起来; 计算…的总和; 彻底毁坏
control over控制; 支配; 对…的控制
boy男孩; 男青年; 年少的儿子; 做某工作的男孩; 伙计; 表示惊奇、高兴、痛苦等
for you为了你; 为你; 给你
It pauses live TV, skips commercials, memorizes your viewing habits, etc., etc."
People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe.
ps:人们不会相信你所做的；他们会相信你为什么这么做，而你所做的只是证明你所相信的。
Exercises:
1. Why was TiVo a commercial failure?
They failed to show purpose behind their products.
2. Why was the 2nd TiVo commercial effective?
It convinced people that the product was made to improve their lives.
3. In what way just the story of TiVo contradicted common believe?
They sold poorly despite having the best product.
4. If someone is cynical, they don't believe that people are honest or good.
5. When a stock price plummets, it falls quickly and suddenly.
Put the sentences below in order:
TiVo's a commercial failure.They've never made money.And when they went IPO, their stock was at about 30 or 40 dollars and then plummeted, and it's never traded above 10. In fact, I don't think it's even traded above six, except for a couple of little spikes.
Now let me give you a successful example of the law of diffusion of innovation.
In the summer of 1963, 250,000 people showed up on the mall in Washington to hear Dr. King speak.
They sent out no invitations, and there was no website to check the date.
ps:他们没有发出邀请，也没有网站可以查看日期。
sent邮寄; 发送; 传达; 转致; 告知; 派遣; 打发; 安排去; send的过去分词和过去式
out出来; 不在家; 不在工作地点; 外出; 出去; 离开边缘; 回避的方法; 托词; 出路; 揭露，公布
invitations邀请; 获得邀请; 请柬; 请帖; invitation的复数
website网站
check检查; 审查; 核查; 检验; 查明; 查看; 核实; 弄确实; 控制; 抑制; 阻止; 检查，查看; 调查; 阻碍进程的事物; 阻止恶化的事物; 行; 已经办好
date日期; 日子; 年代; 时期; 时候; 会晤时间; 约见时间; 注明日期; 写上日期; 确定
How do you do that?
Well, Dr. King wasn't the only man in America who was a great orator.
ps:好吧，金博士不是美国唯一一个伟大的演说家。
Well好; 对; 令人满意地; 完全地; 彻底地; 全部地; 很; 相当; 大大地; 远远地; 健康; 身体好; 状态良好; 情况良好; 明智; 可取; 好主意; 哎呀，哟，啊，好啦; 唉，好吧; 嗯; 井; 水井; 楼梯井; 电梯井道; 律师席; 涌出; 冒出; 流出; 溢出; 涌起; 迸发
King君主；国王; 君主; 国王
only仅有的; 唯一的; 最好的; 最适当的; 只; 只有; 仅; 仅在…情况下; 只不过; 仅…而已; 不过; 但是; 可是
America美洲; 美国
who谁，什么人; 表示所指的人; 进一步提供有关某人的信息
great大的; 巨大的; 数量大的; 众多的; 很; 非常的; 很多的; 极大的; 名人; 伟人; 伟大的事物; 很好地; 极好地; 很棒地
orator讲演者; 雄辩家; 善于演说的人
He wasn't the only man in America who suffered in a pre-civil rights America.
In fact, some of his ideas were bad.
But he had a gift.
He didn't go around telling people what needed to change in America.
ps:他没有到处告诉人们美国需要改变什么。
go around造访; 拜访; 经常做; 习惯打扮成; 流传，传播; 都能分到; 够每人一份
telling强有力的; 有明显效果的; 显著的; 生动的; 显露真实面目的，说明问题的; 告诉; 告知; 提供; 说明; 显示; 讲述; 说; 表达; tell的现在分词
people人; 人们; 大家; 人民，国民; 民族; 种族; 居住在; 把…挤满人; 住满居民; person的复数
what什么; …的事物; 无论什么; 凡是…的事物; 多么; 真; 太
needed需要; 必需; 有必要; need的过去分词和过去式
change改变; 变化; 使不同; 变换，改换，变成; 变更; 变革; 替代; 更换; 替代物
America美洲; 美国
He went around and told people what he believed.
"I believe, I believe, I believe," he told people.
And people who believed what he believed took his cause, and they made it their own, and they told people.
ps:信他所信的人，就为他伸冤。他们就自己伸冤，告诉人。
people人; 人们; 大家; 人民，国民; 民族; 种族; 居住在; 把…挤满人; 住满居民; person的复数
who谁，什么人; 表示所指的人; 进一步提供有关某人的信息
believed相信; 认为真实; 把当真; 认为有可能; 认定; 看作; believe的过去分词和过去式
what什么; …的事物; 无论什么; 凡是…的事物; 多么; 真; 太
took携带; 拿走; 取走; 运走; 带去; 引领; 使达到，把…推向，把…带到; take的过去式
his他的; 上帝的; 属于上帝的; 属于他的
cause原因; 起因; 理由; 动机; 缘故; 事业，目标，思想; 使发生; 造成; 引起; 导致
made…制造的; 制作…的; 制造; 做; 组装; 写; 出产; 制订; 铺床; make的过去分词和过去式
own自己的，本人的; 自己做的; 为自己的; 拥有，有; 承认
told讲; 讲述
And some of those people created structures to get the word out to even more people.
And lo and behold, 250,000 people showed up on the right day at the right time to hear him speak.
ps:你看，在适当的日子，在适当的时候，有250000人来听他说话。
people人; 人们; 大家; 人民，国民; 民族; 种族; 居住在; 把…挤满人; 住满居民; person的复数
showed表明; 证明; 给…看; 出示; 展示; 教，解说; 演示; show的过去分词和过去式
right正当; 妥当; 正确的; 真正的; 真实的; 适当的; 正好的; 恰当的; 右边的; 正好; 恰好; 直接地; 一直; 径直; 完全地; 立即; 马上; 毫不耽搁; 公正; 正义; 正确; 正当的要求; 权利; 版权; 发行权; 右边; 右派; 使回到正常位置; 把…扶正; 使…直立; 改正; 纠正; 使恢复正常; 向右; 是的，好的; 嗨，喂; 对不
day一天; 一日; 白昼; 白天; 工作日; 一天的活动时间
hear听见; 听到; 听; 注意听; 倾听; 听说; 得知
speak谈; 谈话; 交谈; 说话; 讲话; 提起; 讲述
How many of them showed up for him?
Zero. They showed up for themselves.
It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August.
ps:正是他们对美国的信念让他们在8月中旬坐了8个小时的公交车在华盛顿站在阳光下
believed相信; 认为真实; 把当真; 认为有可能; 认定; 看作; believe的过去分词和过去式
travel in在…旅行; 到处推销…
bus公共汽车; 巴士; 总线; 用公共汽车运送; 用校车送; 收，清理
eight八; 八个; 第八八; 八人一组; 八人划船队
hours小时; 约一小时的时间; 固定时间; hour的复数
stand in替代，代替
sun太阳; 日; 太阳的光和热; 阳光; 日光; 恒星; 晒太阳
Washington华盛顿
August八月; 威严的; 庄严的
It's what they believed, and it wasn't about black versus white: 25% of the audience was white.
ps:这是他们所相信的，而不是黑人对白人：25%的观众是白人。
what什么; …的事物; 无论什么; 凡是…的事物; 多么; 真; 太
they他们; 她们; 它们; 用以代替he或she，指性别不详的人; 人们，人人，众人
believed相信; 认为真实; 把当真; 认为有可能; 认定; 看作; believe的过去分词和过去式
about大约; 左右; 将近; 几乎; 到处; 处处; 各处; 关于; 对于; 目的是; 为了; 涉及…方面; 忙于; 从事于; 在附近的; 四处走动的; 在起作用的; 在流行中的
black黑的; 黑色的; 黑暗的; 漆黑的; 黑色人种的; 黑人的; 黑色; 黑色人种的人; 黑人; 抵制; 拒绝处理; 拒绝; 使变黑; 染黑; 涂黑
versus对，诉，对抗; 与…相对，与…相比
white白的; 白色的; 白种人的; 白人的; 脸色苍白的; 白色; 雪白; 乳白; 白种人; 白人; 白葡萄酒; 使变白; 把…漆成白色
audience观众，听众; 观众，读者; 会见; 觐见; 进见
Dr. King believed that there are two types of laws in this world.
Those that are made by a higher authority and those that are made by men.
ps:那些是上级制造的，那些是人制造的。
And not until all the laws that are made by men are consistent with the laws made by the higher authority will we live in a just world.
ps:直到人类制定的所有法律与上级制定的法律一致，我们才会生活在一个公正的世界里
until到…时; 直到…为止
laws法律; 法规; law的第三人称单数和复数
menman 的复数
consistent with与某事物并存
made…制造的; 制作…的; 制造; 做; 组装; 写; 出产; 制订; 铺床; make的过去分词和过去式
higher authority上级机关；更高权威
live in住在学习或工作的地方; 住在；存在于…；为…而生存
just正好; 恰好; 正当…时; 不少于; 同样; 公正的; 正义的; 正当的; 合理的; 正直的人; 公正的人; 合适的; 恰当的
world世界; 地球; 天下; 某地域的人类社会; 星球，天体
It just so happened that the Civil Rights Movement was the perfect thing to help him bring his cause to life.
ps:恰巧民权运动是帮助他使自己的事业焕发生机的完美之举。
just so严格按照要求的
happened发生，出现; 出现，发生; 碰巧; 恰好; happen的过去分词和过去式
perfect完备的; 完美的; 完全的; 完全正确的; 准确的; 地道的; 优秀的; 最佳的; 使完善; 使完美; 使完备; 完成时
thing东西; 物; 物件; 物品; 事物; 用品，衣服; 用具
help帮助; 协助; 援助; 改善状况; 促进; 促使; 搀扶; 带领; 有助益的东西; 有用
bring带…到某处; 带来; 取来; 提供; 供给; 导致; 引起
his他的; 上帝的; 属于上帝的; 属于他的
cause原因; 起因; 理由; 动机; 缘故; 事业，目标，思想; 使发生; 造成; 引起; 导致
life生命; 人命; 性命; 人的存活; 生物; 活物
We followed, not him, not for him, but for ourselves.
By the way, he gave the "I have a dream" speech, not the "I have a plan" speech.
Listen to politicians now, with their comprehensive 12-point plans. They're not inspiring anybody.
ps:现在听听政客们，他们有全面的12点计划。他们没有鼓舞任何人。
politicians从政者; 政治家; 政客; 见风驶舵者; 投机钻营者; politician的复数
now现在; 目前; 此刻; 从现在开始; 表示厌烦; 既然; 由于
their他们的; 她们的; 它们的; 在提及性别不详的人时，用以代替his或her
comprehensive全部的; 所有的; 无所不包的; 详尽的; 综合性的; 综合中学
plans计划; 打算; 规划，方案; 精心安排; 详图; 谋划; 期待; 设计; 安排; 组织; 策划; plan的第三人称单数和复数
inspiring鼓舞人心的; 激励的; 启发灵感的; 激励; 鼓舞; 赋予灵感; 引起联想; 启发思考; 使产生; inspire的现在分词
anybody同 anyone; 任何人
Because there are leaders and there are those who lead.
Leaders hold a position of power or authority, but those who lead inspire us.
ps:领导者拥有权力或权威，但领导者激励我们。
power控制力; 影响力; 操纵力; 统治; 政权; 能力; 机会; 驱动，推动; 迅猛移动，快速前进
authority权力; 威权; 当权; 权; 职权; 批准; 授权
those用来对已经提及的事物作补充说明; 人们;人; 那些; 用于提供更多的细节、信息
who谁，什么人; 表示所指的人; 进一步提供有关某人的信息
lead带路; 领路; 引领; 相连，相通; 通向; 通往; 领先地位; 超前量; 领先的距离; 实例; 范例; 榜样; 铅; 铅笔芯
inspire激励; 鼓舞; 赋予灵感; 引起联想; 启发思考; 使产生
Whether they're individuals or organizations, we follow those who lead, not because we have to, but because we want to.
ps:不管他们是个人还是组织，我们跟随那些领导者，不是因为我们必须，而是因为我们想。
Whether是否; 是…，或者…，不管…
individuals个人; 与众不同的人; 有个性的人; 某种类型的人; 古怪的人; individual的复数
organizations组织; 团体; 机构; 组织工作; 筹备工作; 安排; 配置; 分配; organization的复数
follow跟随; 跟着; 在…后发生，因…而发生; 在…后做
those用来对已经提及的事物作补充说明; 人们;人; 那些; 用于提供更多的细节、信息
who谁，什么人; 表示所指的人; 进一步提供有关某人的信息
lead带路; 领路; 引领; 相连，相通; 通向; 通往; 领先地位; 超前量; 领先的距离; 实例; 范例; 榜样; 铅; 铅笔芯
because因为
have to必须; 不得不; 劝告或建议时用; 表示一定真实或肯定发生
want to应该
We follow those who lead, not for them, but for ourselves.
And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them.
Thank you very much.
Questions:
1. what would happen if Dr.King hade given the "I have a plan" speech instead of the "I have a dream" speech?
he wouldn't have inspired so many people
2. According to Sinek, why are some of today's politicians not inspiring?
They only talk about plans, not beliefs.
3. How did Martin Luther King get 250,000 people to listen to him?
He inspired people by telling them what he believes.
4.Why did Sinek say that none of the people there showed up to see Dr. King?
They showed up for their own sake, not for Dr. King himself.
Fill in the blanks:
It's those who start with "why" that have the ability to inspire those around them or find others who inspire them.
Put the sentences below in order:
Dr. King wasn't the only man in America who suffered in a pre-civil rights America.In fact, some of his ideas were bad.But he had a gift. He didn't go around telling people what needed to change in America. He went around and told people what he believed.
Repeat & Read Sentences:
1. Dr. King went around and told people what he believed.
2. We follow those who lead, not for them, but for ourselves.
3. It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August.
4. Those who start with "why" that have the ability to inspire those around them or find others who inspire them.
5.Whether they're individuals or organizations, we follow those who lead, not because we have to, but because we want to.
