什么是UX、UED、CX、IxD…?近年来各种关于用户体验的词汇层出不穷、充斥于我们的各种阅读中,不同的名词被越来越广泛地应用(并且经常被错误地互换及使用)。我们认为是时候给大家一个明确的关于这些用户体验名词的清楚定义了。
小编注:本文在原文基础上做了一些修改注释以及一些增加。为了帮助大家理解这些名词的含义,特别把英文原文保留,希望大家喜欢。
UX (User Experience) 用户体验
User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
用户体验包含了终端用户与一个企业、它的服务以及它的产品交互的所有方面。
“UX is the totality of end-users’ perceptions as they interact with a product or service. These perceptions include effectiveness, efficiency, emotional satisfaction, and the quality of the relationship with the entity that created the product or service” (Kuniavsky , 2010).
「UX 是终端用户与一个产品或服务互动感知的全体。这些感知包括了有效性、时间长短、情感的满意度以及与创造这个产品或服务的个体的关系质量。」
UXD (User Experience Design) 用户体验设计
User Experience Design is the process of designing for the all-encompassing, user-focussed aspects of any system.
用户体验设计是以用户为中心的一种设计手段,以用户需求为目标而进行的设计。设计过程注重以用户为中心,用户体验的概念从设计的最早期就开始进入整个流程,并贯穿始终。
小编注:UXD还有一种称呼为UED,也是用户体验设计。阿里巴巴内部把用户体验团队称作UED团队,通常UED部门包括四种职位:用户体验研究员、交互设计师、视觉设计师以及前端开发工程师。
CX (Customer Experience) 客户体验
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Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer’s attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service.
客户体验(CX)是一个组织和一个客户在他们的关系持续时间之内相互作用的产物。这种相互作用包括对客户的吸引力、提高认识、发现、培养、宣传、购买产品和使用服务。
CX includes every interaction a shopper has with your brand, from the start to the end of their journey. CX can be measured through factors such as overall experience, the probability of the customer to continue using your website and the likelihood they will share your site with others.
CX包括一个购物者与品牌之间的每一次互动。包括从他们购物旅程的开始直到终点。 CX可通过以下因素来衡量,如整体体验、顾客继续使用你的产品的可能性、以及他们是否愿意将产品分享给其他人。
Note: CX and UX are not interchangeable! Essentially, UX is a more specific component within CX, primarily concerned with the usability of your products or website. On the other hand CX encompasses the experience of your entire brand.
注意:CX和UX是不能互换的!从本质上讲,UX是CX内部更具体的组成部分,主要关注的是你的产品或网站的可用性。在另一方面CX包括你的整个品牌体验。
UI (User Interface) 用户界面
The user interface is what the user of any system actually sees; this can be a set of commands or menus through which a user communicates with a program. Essentially. it’s the space where interactions between humans and machines occur.
UI是指用户界面,是任何系统的用户实际用眼睛看到的最直观的界面。可以是一组命令或菜单,通过这些命令或菜单等,用户与程序能够进行通信。本质上来说,这也正是人与机器之间的交互发生的空间。
Note: UI and UX are not interchangeable! UI is what your users interact with, UX (in a nutshell) is how they feel while they’re doing it.
注意:UI和UX是不能互换的! UI是你的用户与之交互的,UX(简言之)是用户在经历整个流程的过程中的感受。
IxD (Interaction Design) 交互设计
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Interaction Design is about making the connection between a device, its interface and the user; it facilitates the actions we want to take with any given system. Every time you make a choice on a digital device, interaction design is what responds; it makes a framework of text and objects useful, learnable and ultimately, intuitive. It delivers that almost human element that makes technology enjoyable and pleasant to interact with.
交互设计是关于创造设备(Device),界面(UI)以及用户(Users)之间的连接的;它能够促进用户流畅地在任何给定系统中操作。每当用户在一个数字化设备上做选择后,交互设计就是它的反应; 它使文本框架和对象更有用,并且使其容易学习、直观呈献给用户。它在数字化的系统中为用户提供了人性化的元素,使之与技术的互动愉快而享受。
UCD (User-Centred Design) 以用户为中心的设计
UCD(User-Centered Design)是指以用户为中心的设计。是在设计过程中以用户体验为设计决策的中心,强调用户优先的设计模式。简单的说,就是在进行产品设计、开发、维护时从用户的需求和用户的感受出发,围绕用户为中心进行产品设计、开发及维护,而不是让用户去适应产品。无论产品的使用流程、产品的信息架构、人机交互方式等,以UCD为核心的设计都时刻高度关注并考虑用户的使用习惯、预期的交互方式、视觉感受等方面。
HCI (Human-Computer Interaction) 人机交互
Focusing particularly on the interfaces between people (users) and computers. Researchers in the field of HCI both observe the ways in which humans interact with computers and design technologies that let humans interact with computers in novel ways.
HCI是英文人机交互的缩写,尤其注重的是以人(用户)与计算机之间的界面。在人机两个领域的研究人员通过观察人类与计算机的互动,进而研制出新技术让人类用新颖的方式与机器互相理解对方,并能够进一步互动。
IA (Information Architecture)
Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability.
信息架构(IA)是信息共享环境的结构设计;通过对网站、局域网、在线社区以及软件等个体打标、归类的方式使产品或服务更加易用和好查找;具体在产品的设计中,交互设计师需要在整个项目开始的时候针对产品的信息结构进行归纳整理,从而做到有的放矢更快做出符合用户价值的交互设计。
转自:优设网